VINTAGE PHOTOS
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Moscot
Our Story
 
Venerable optical retailer, Moscot, has been a New York City institution for over 90 years.

Hyman Moscot Portrait The Moscot optical roots were first planted by Sol Moscot’s father Hyman. After his arrival from Eastern Europe via Ellis Island in 1899, he began selling ready-made eyeglasses from a pushcart on Orchard Street on the Lower East Side of Manhattan. After establishing himself in the neighborhood as one of the local opticians he rented a retail space at 94 Rivington Street in 1915.

Hyman’s son, Sol began helping his father in the store as a young boy. This would mark the beginning of Sol’s passion for people and opticianry. Sol’s expertise developed quickly and he soon took over the family business and Sol Moscot Opticians, as it is known today, was thus established. From its original location on Rivington Street, the business changed locations until 1951 when it settled at 118 Orchard Street at the corner of Delancey Street, a location that remains the company’s flagship store today.

Joel Moscot (l) Sol Moscot (r), 1965

In 1951, Sol’s son Joel began presiding over the “House of Moscot” with the same sense of honor and devotion, values and business principles that his father had. By the mid 1980's, it was time again for the next generation to enter the business.
2nd, 3rd and 4th generations Sol, Joel and Kenny, 1976 Joel’s son, Dr. Harvey Moscot, armed with his Doctor of Optometry with honors, his life lessons of the optical business, and the values of his father and grandfather, embarked upon his career. In the succeeding years, Dr. Moscot and his team of therapeutic optometrists have evolved Moscot Eye Care into a comprehensive eye health care facility using state-of-the-art technology for the diagnosis and treatment of eye disease.

In 1992, Joel’s younger son, Kenny Moscot, eagerly entered the family business with a degree in finance, Opticianry and most importantly, a passion for business.

4th generation Kenny (l) Harvey (r), 2007

Today, each of the three Moscot locations offer a selection of more than 1,000 frames from a wide variety of well known eyewear and sunglass designers, as well as a comprehensive inventory of contact and eyeglass lenses, and the company’s branded lines of glasses and sunglasses, the Moscot Originals and Moscot Spirit collections.

Together the fourth generation of Moscots has expanded the business while maintaining the mission their great grandfather founded ninety years ago: “To offer the best possible optical experience to our customers and patients by dispensing warmth, courtesy and expertise.”

Moscot @ Orchard and Delancy Streets, Today
 
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