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POSTED BY MOSCOT 3/7/2012

We're excited to introduce our newest MOSCOT Originals — The BENNO, IZZY, MENDEL, YOSI and ZELDA, which are unlike any of our other MOSCOT Originals because…they're made from METAL!

And who better to help launch our new METAL frames than the coolest METAL artists and personalities in the world!

But make no mistake — using METAL artists to launch our new METAL frames is more than just a play on words. Philosophically, there's a real connection between what they stand for as artists and what we stand for as a brand.

These men and women are the real deal. They are genuine, authentic, outrageous and unabashed. They know who they are and what they like, and they do what they want. They don't care what popular culture dictates. They blaze trails not follow paths. They're bold, they're talented, they're creative, and they're fun. They're also kind and humble…and really, really nice. They're everything MOSCOT aspires to be.

In a word, they're Originals.

We want to give a giant thank you to Alex Skolnick, Chris Adler, Faisal Talal, Jesse Leach, Jose Mangin, Juliya Chernetsky, Marwan Riyadh, Matt Heafy, Scott Ian, and Zakk Wylde for their generous participation in our campaign, and a special thanks to Jimmy Duff, who loaned us his incredible bar, Duff's brooklyn, for the photo shoot.

Yours in METAL,
Harvey Moscot & Wendy Simmons, Co-Presidents, MOSCOT

Click here for The MOSCOT Originals, Metal Campaign

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APRIL 5, 2011

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