MIDO…one of the biggest optical trade shows in the world, boasting 1100 exhibitors and over 42,000 international visitors…is here…and Team MOSCOT is ready, set, going!
We're heading off to beautiful Milano (aka, Milan) this week to launch our awesome new 2013 MOSCOT Sun Collection, and we couldn't be more excited! WHOOP!
We've been taking our vitamins, pumping iron, and picking our best outfits in preparation for MIDO, where we'll spend three super long, super busy, but super fun days and nights introducing our newest Collections (and perennial favorites) to our awesome distribution partners, retailers and fans from all over the world! And, friends and fans here in the US…stay tuned! We're launching simultaneously here in NYC!
The 2013 MOSCOT Sun Collection (and our new Sun Campaign and Style Guide) will be available in our NYC shops and online at moscot.com, Friday, March 1st!
And if you're in Milan, visit us at MIDO March 2-4!
We're bringing a little more sunshine (if that's even possible) to Guadalajara, Mexico, aka The Pearl of the West, where MOSCOT is now available at super chic and super cool shop, Misen & Co.!
Founded in 2000 by the fabulous owner, Lucrecia, Misen & Co. is the number one eyewear boutique in Guadalajara, stocking a small selection of brands known for their history, unique aesthetic, and fashion-forward style…MOSCOT now being one of them…WHOOP! And, with a Company mission very much like our own, Misen & Co. strives to provide the most excellent customer service out there. DOUBLE WHOOP!
Like/love/want a frame that is no longer available on our website or on our shop floor? Tell us what you're looking for and you just might be in luck! Our Retired frames may no longer be in production, but that doesn't mean they're missing in action. For availability, stop by any one of our NYC Shops*, or get in touch via telephone at 1-866-667-2687, email firstname.lastname@example.org, or live chat at www.moscot.com.
*We'll let you in on a tip: Spot our Retired Frames in-store…just take a look on our shelves, behind the sales counter!
MOSCOT had a blast working with these awesome designers, and seeing our frames walk down the runways on models adorned in all of their gorgeous new designs! If Grandma Sylvia, arguably the original fashionista (at least in her own mind), could have been here to see this! WOW!
We really had a ton of fun, and are so very grateful to have been included!
David Hart (Left: The ZEV with clip-on, Right: The MANGITO)
Erin Barr (Left: The LEMTOSH Black Crystal, Right: The NEBB in Crystal)
Erin Barr (Left: The IZZY, Right: The NEBB in Crystal)
Ruffian (The EISEN)
Ruffian (The EISEN)
Todd Snyder Presentation
Todd Snyder (Top left: The NEBB; top right: The GRUNYA, NEBB, KOOPA, VILDA, TUMMEL, and LEMTOSH; bottom left: The LEMTOSH Black Crystal; bottom right: The GRUNYA)
We love, love, love how they've captured the feel, look, and history of MOSCOT, all in one awesome window display! Just take a look-see at the photos below!
We're very grateful and humbled to have such an awesome shop pay such an incredible homage to MOSCOT, and we're proud they are representing our brand! Three cheers and a BIG THANK YOU to our UK distribution partner, Baumvision, and to Gray & Bull for a fantastic display!
Check out this one-of-a-kind, fantastical window display created by the super talented Australian artist, Jed De Pyper, Incu, an awesome fashion store located right in the heart of Sydney, Australia!
Working with our Australian/New Zealand distribution partner, The Stables, Jed, who is a fan of MOSCOT and wears The YOSI, YUKEL and IPISH, drew inspiration from the artist Moebius for his dreamlike, surreal work of art that features none other than our own, beloved Hyman (in his LEMTOSH!).
For more information on Jed and his inspiration, please check out his interview with Incu here.
A giant debt of gratitude to Jed, Incu and The Stables for this beautiful display. Well done, mates…well done!
Photos courtesy of Trent Williams.
The Windy City, Second City, or Chi-Town…MOSCOT is now available in Lake View, Chicago at Custom Eyes!
Overlooking Lake Michigan, located on Chicago's North Side and neighboring Wrigley Field, Custom Eyes is owned and operated by Drs. Mike Sculley and Casey Crumbliss, who have been taking care of the local community since 2003. The shop, which offers high quality eye care in a relaxed, casual environment, now carries the full range of MOSCOT Originals! Whoop!
For more information on Custom Eyes, click here.
The ZEV – Inspired by the British Public Health Services’ “Poor Boy” Spectacles of the 1960s, The ZEV is named for Grandpa Sol’s cousin, and neighborhood lawyer, Zeyfer Braunstein (or Zev for short), who wore this clever, dapper frame (British accent included) when he needed to put his best face forward, helping neighbors whose reputations were on the line, get off the hook.