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MOSCOT UNVEILS ITS FALL 2010/WINTER 2011 SPIRIT COLLECTION

Collection Now Available Across Europe

PARIS, FRANCE, SILMO Booth E/018, Hall 5A – MOSCOT, a global lifestyle brand known worldwide for its iconic eyewear – The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Titanium Collections – unveils its Fall 2010/Winter 2011 MOSCOT Spirit Collection and announces its availability across Europe. The Company also announced the release of popular eyewear styles, The NEBB and The VILDA, from The MOSCOT Originals Collection, in new larger sizes.

The MOSCOT Spirit Collection reinterprets classic design elements from the MOSCOT Originals Collection for a slightly more progressive, modern look that is bold, edgy and timeless, all at the same time. The ultra sleek, luxe collection is available with or without a prescription, and features the Company’s new branded “M” on the temple tips.

The new styles have been designed to accommodate a wide range of face shapes and sizes and are available as an ophthalmic frame or as sunglasses in a variety of frame and lens color combinations. The Collection’s bold new frames were each designed and named with an archetypical MOSCOT customer in mind – its lines, shape and characteristics as unique as the person who chooses to wear it:

The ADDISON
(Unisex) – A study in contradictions, The ADDISON is masculine, but not overly so, conservative, but in an edgy way, sophisticated yet comfortable. You might say The ADDISON suffers from multiple personalities, but in a really good way. Frames feature a Mazzucchelli acetate front with metal temples and a key hole bridge. Available in Olive or Tweed. Price = $225.00

The DANNEE (Unisex) – This avuncular frame is a timeless classic — comfortable, conservative, dependable and good looking just like our Uncle Danny, for whom the frame was named. An evolution of The NEBB, the Dannee looks smart on both uncles AND aunts. Think John Cusack or Maggie Gyllenhaal.  Classic eyewear features Mazzucchelli acetate. Hinge riveted through on both front and temples and a saddle bridge. Available in Black, Tortoise, Blonde and Crystal. Price = $225.00

The DIANE
(Women) – These classic oversized women’s sunglasses provide the perfect cover whether you’re hiding from the sun, or the paparazzi — or maybe just a late night. Features two dot rivets on temples only, reinforced five barrel hinge and saddle bridge. Available in Black/Pearl or Tortoise. Price = $225.00

The FIONAH (Women) – The Collection’s signature frame, The FIONAH, is by far the edgiest. With bold color combina- tions, a thick temple and a hint of Harlequin, The FIONAH may be pretty, but it’s certainly not fair. Looks particularly good on rounder faces or on folks with a strong chin. The FIONAH is made of 100% Mazzucchelli acetate. Frames feature an offset color palette on the front and temples and a curved end piece. Available in Eggplant, Honey and Cream. Price = $225.00

The GLENDA (Women) – This frame is Intelligent and subtle, but with just enough upsweep to keep it interesting — think sexy librarian. Combination frame, features Mazzucchelli acetate on the brow and temples with a metal eye wire, two horizontal rivets and English style nose pads. Available as an ophthalmic frames in Black, Olive Green, or Blonde Tortoise. Price = $225.00

The GLENN (Unisex) – This pair will help you achieve that serious and studious, yet stylish look that screams, “Smart, yes; boring, not!” A favorite of Dr. Moscot. Features combination metal and plastic with nose pads. Available in Black or Tortoise. Available as an ophthalmic frames in Black, Olive Green, or Blonde Tortoise. Price = $225.00

The GROVER (Men) – The Collection’s most creative frame, The GROVER hints of an Aviator but with a lot more attitude. Not a frame for the meek, The GROVER looks best on men with strong features — think chiseled jaw and other prominent manly facial features. Soft organic shape. Frames feature a Mazzucchelli acetate front with metal temples. Available in Brown or Grey.
Price = $225.00

The HENRY (Unisex) – This frame is based on The LEMTOSH silhouette, but with a slimmed down look, a thinner gauge and a key hole bridge that’s just a bit more business. Looks great on a square face. LEMTOSH silhouette. Frames feature a Mazzucchelli acetate front with metal temples and a key hole bridge. Available in Brown, Black, and Grey. Price = $225.00

The HESH (Unisex) – Bigger, fuller and more angular, this frame is contemporary yet refined — the true evolution of a MOSCOT Original. It’s the ideal pair for the consummate gentleman. Think George Clooney. Features two dot rivets on the temples only and a saddle bridge. A pure rectangular frame. Offsetting thick temples. Available in Black, Matte Black and Tortoise. Price = $225.00

The JORDAN
(Unisex) – MOSCOT puts a twist on a classic for a hipper, more stylized Aviator that looks perfect on men or women. These must-have sunglasses feature lightweight plastic polarized lenses (try saying that three times fast!) that practically eliminate surface glare. So when the sun is out, you’ll not only look sharper, you’ll see sharper too! And with anti-reflection (AR) coating on the back surface, you’ll also see more clearly. Features European nose pads and spring hinges.  Availbale in Gold or Silver. Price = $225.00

The RIKKI (Women) – You know that charming, flirty, beautiful girl who always knows the perfect thing to say? If she were a pair of the glasses, she’d be The RIKKI. Feminine yet modern with the thickest temple in the Collection, The RIKKI looks great on faces with defined facial features. Big and wearable Harlequin laminate color patterns on frame fronts. Frames feature a Mazzucchelli acetate front with metal temples. Available in Brown, Black, and Tortoise. Price = $225.00

The WINSTON (Unisex) – These frames are big – really big. Stately on men. Sexy on women. Angular and oversized, The WINSTON looks great on large round faces, or anyone who wants a tailored yet oversized look. Big, angular, but light in feel. Frames feature a Mazzucchelli acetate front with metal temples. Available in Black or Grey. Price = $225.00

The YALE
(Unisex) – With this full cut frame, you’ll be the BMOC (that’s big man on campus, but you already knew that). Features two dot rivets on temples only, five barrel hinge and a saddle bridge. Available in Black, Tortoise, Grey, and Matte Black. Price = $225.00

For more information on new and existing styles, and a complete list of stores selling MOSCOT frames, please visit www.moscot.com.

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