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MOSCOT ADDS TWO NEW STYLES TO MOSCOT ORIGINALS: THE FANCIFUL ETTA, DESIGNED FOR WOMEN, AND THE KOOPA, A STYLE STEEPED IN TRADITION

MILAN, Italy, Mido, Pavilion 24, Booth R10-S10, March 4, 2011 – MOSCOT, a global lifestyle brand known worldwide for its iconic eyewear, announces The ETTA and The KOOPA, two new additions to The MOSCOT Originals Collection. 

 

The ETTA is fun and quirky with whimsy to spare, just like our Great Aunt Etta, for whom the frame is named. Whether shouting from her soapbox, spinning a tall tale, or just tooling around the Lower East Side, Etta was a true original. Wildly cheerful and always high-spirited, her joie de vivre is vividly captured in the frame’s embellishments.

 

Designed for women, The ETTA’s rounded cat eye is made from acetate and features two star rivets on the front and temples, and a seven barrel hinge. The ophthalmic frame is available in Black Crystal, Olive Tortoise, and Amber Stripe. 

 

The KOOPA’s colorful history begins in the Williamsburg neighborhood of Brooklyn, circa 1960, where its predecessor was the most popular frame among the Hasidim (Mazel Tov!). Fast-forward 50 years and this utilitarian chic frame still looks equally fetching whether you’re wearing The KOOPA at Schul, or while drinking at your favorite neighborhood watering hole. 

 

The KOOPA’s slightly oversized rectangular frame is made from acetate and features two dot rivets on the temples, a saddle bridge, and five barrel hinge. The ophthalmic frame is available in Black Crystal.  

 

The ETTA and The KOOPA will be available in March 2011 in MOSCOT shops and online at moscot.com, and in retail and specialty optical shops worldwide. 

 

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