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MOSCOT AUGMENTS SPIRIT COLLECTION WITH INTRODUCTION OF EIGHT EXCITING NEW STYLES

 

New Campaign Featuring MOSCOT Employees Launches with Collection

 

NEW YORK, JULY 27, 2012 – MOSCOT, a New York City institution renowned worldwide for its iconic eyewear — The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections — today announced the launch of eight new MOSCOT Spirit frames. 

The MOSCOT Spirit Collection maintains the unmistakable look of The Originals, but deviates from the family archives by reinterpreting key design elements to create frames that are distinctive and unique. Designed in house by the MOSCOT team, The DIEDRE, GARRETT, LUCY, NIGEL, OREN, PARSON, SIDNEY and SPENCER are influenced by popular styles from the 1950s through the 1980s, and look great on all face shapes and sizes – as the new Spirit Campaign demonstrates.

The new campaign, which also launches today, was created in house by the MOSCOT team and features a sundry group of MOSCOT team member as models. Conceptualized and photographed by MOSCOT Co-President, Wendy Simmons, this "spirited" campaign captures the playful, fun, and diverse nature of The Collection...and of the Company that makes the frames. 

The Collection is available now, as ophthalmic eyewear or sunglasses, with or without a prescription, in a variety of frame and lens color combinations and sizes. 


Introducing The DIEDRE, GARRETT, LUCY, NIGEL, OREN, PARSON, SIDNEY and SPENCER:
 

The DIEDRE With its browline shape, The DIEDRE is 1950s all the way. But leave your penny loafers and cardigans at home — this look is Jayne Mansfield, not Dorris Day. Sorry, Dorris Day. Made from a combination of metal and acetate has no exposed hardware, American style nose pads, and a three barrel hinge. Available in Black/Silver and Horn/Antique.  

The GARRETT The stainless steel GARRETT is strongly built, comfortable, and dependable, like a full-size luxury car, but with clean, elegant lines, like a ballet dancer. So basically The GARRETT is like Baryshnikov in a Cadillac, but with prescription lenses. Made from stainless steel with no exposed hardware, American style nose pads, and a three barrel hinge. Available in Black, Gunmetal, and Tortoise. 

The LUCY  Just like that LBD your best friend loves to borrow, but always “forgets” to return, The LUCY is sexy, alluring, and flattering, yet classic and simple (and with a slight cat eye upsweep, slimming too — yay!). Made from acetate with no exposed hardware, a saddle bridge, and a three barrel hinge. Available in Black/Horn and Tortoise/Teal.  

The NIGEL Love The NEBB? Then you’ll love The NIGEL. It’s debonair, intelligent, and easy on the eyes to boot — just like the doctor your mom keeps trying to set you up with. Made from acetate with two dot rivets on the side and temples, a saddle bridge, and a three barrel hinge. Available in Matte Black and Olive Stripe.  

The OREN Don’t let this clean, simple, seemingly innocent frame fool you — with its acetate front and intricately etched titanium temples (a first for MOSCOT), The OREN should really be called Bond…James Bond. Made from a combination of metal and acetate, with a saddle bridge, titanium temples, and a three barrel hinge. Available in Black/Silver and Tortoise/Antique.  

The PARSON – Pop on The PARSON and say adios to pick up lines, speechwriters, and publicists. This handsome, clever frame says it all for you…whether you’re the strong silent type, or just at a loss for words. Made from a combination of metal and acetate, with no exposed hardware, American style nose pads, and a three barrel hinge. Available in Black/Silver, Horn/Antique.  

The SIDNEY Strawberry fields and yellow submarines your thing? Slip on The SIDNEY and you’ll be transported back to the days of peace, love and bell bottoms…only with better hair. Made from acetate with two dot rivets on the front, a saddle bridge, and a three barrel hinge. Available in Blush and Olive Tortoise.

The SPENCER Put on your pleated pants, polo shirts, and penny loafers…The SPENCER will inspire you to pop your collar and declare the return of the Prepster. Tennis anyone? Made from stainless steel with no exposed hardware, American style nose pads, and a three barrel hinge. Available in Black, Gunmetal, and Tortoise. 

The new MOSCOT Spirits are available now in MOSCOT shops and online at moscot.com, and in retail and specialty optical shops worldwide. For more information on new and existing styles from all MOSCOT Collections, and for a complete list of shops selling MOSCOT eyewear, please visit moscot.com. 

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