STEPHAN JAKLITSCH ARCHITECTS REDESIGNS MOSCOT EYEWEAR AND EYECARE STORES
The Generations-Old Retailer Gives its Stores A Brand New Look
– MOSCOT Eyewear and Eyecare Since 1915, an institution in the City for nearly 100 years, with its three locations and bold yellow signage, is bringing their recent brand evolution to life with the redesign of their stores.. The 14th Street store, located at 69 West 14th Street, is the first store to undergo the transformation to the new concept store, which will be completed in May. The other two locations, 118 Orchard Street and 107-20 Continental Ave in Queens, will follow.
Stephan Jaklitsch Architects (SJA), a New York City architectural firm, led this redesign effort and outlines a new environmental identity and visual narrative for future expansion.
The design strategy for the stores takes a cue from MOSCOT’s most important historical item, which is still in use – the ‘fig tray’. The ‘fig tray’ is an important historical signifier as it was first used by the MOSCOT family generations ago to store and show glasses. To maintain the spirit and essence of the brand, yet provide a strong adaptable design that can be used in the brand expansion, this unique organizational tool will be adapted and used a departure point for creating a field of elements for both display and storage.
The redesign is part of larger re-branding effort recently undertaken by MOSCOT, marking a subtle but meaningful evolution to a cleaner, simpler and slightly more sophisticated brand, while seamlessly retaining key elements (e.g. the trademark yellow color, family photos) that represent the spirit and values of the company. The updated company name – MOSCOT Eyewear and Eyecare Since 1915 - clearly articulates the core strengths and full range of services, while the pushcart mark, logo and color scheme reinforce the brand.
Stephan Jaklitsch Architects
Stephan Jaklitsch Architects is an award-winning design firm that has won acclaim for its highly refined, carefully detailed work and its masterful, and often unexpected, juxtapositions of materials and finishes. With numerous built projects all over the world, Stephan Jaklitsch Architects, Inc. has developed a thorough process that ensures every project responds to the needs and desires of each individual client. The firm has designed fashion showrooms and retail spaces for G-Star, Isa, Danilo Dolci, Fendi, Shelly Steffee, Marc by Marc Jacobs and Marc Jacobs Collection. The firm's work has been widely published in the United States and abroad.