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MOSCOT ANNOUNCES THE LAUNCH OF SEVEN BOLD NEW STYLES FOR SPRING/SUMMER 2009

Company Also Announces New Color – Crystal Brown Fade – for Best-Selling Frames,
The Nebb and The Lemtosh

NEW YORK – MOSCOT Eyewear and Eyecare Since 1915, today announced the launch of seven brand new frame styles that will have heads turning and tongues wagging.

MOSCOT appends its highly coveted, MOSCOT Originals collection with three bold and exciting new frame styles – two ophthalmic frames and 1 new sunglass style – The Ginger, The Theroux, and The Zulu. The company also adds four new styles – one ophthalmic and three sunglasses – to the MOSCOT Spirit collection, which seamlessly blends progressive styling with classic details.

NEW MOSCOT ORIGINAL STYLES:  

THE GINGER ophthalmic or sunglasses) – Named for Grandma Sylvia (wife of Sol Moscot) who wore these Harlequin shaped glasses with aplomb. A born actress (in her mind at least), Sylvia called herself “Ginger” after her favorite Hollywood actress and never left home without these large, chunky frames to shield her from adoring fans. Frames are available in Black/Pink or Moss and feature a five-barrel hinge and two star rivets on either side – befitting of the star you’ll look like wearing them. Price = $225.00

THE THEROUX (ophthalmic or sunglasses) – Named for our friend and long time MOSCOT customer, actor Justin Theroux, this frame is our boldest frame ever - not for the timid! Based on a vintage French frame from the 1960's that Justin wore for the film, Mulholland Drive, these frames are an exact replica – right down to its extra thick temples, uniquely shaped hardware, hinge plate, five-barrel hinge, bridge and end piece.  Available in Black only – like a downtown New Yorker would be seen in anything else!  The first edition Theroux’s are limited to 300 pieces, with each frame laser numbered for authenticity. Price = $225.00

THE ZULU (sunglasses only) – Named for our strapping and unconventional uncle, Uncle Zulu Puskin (yes, that’s his real name) who was a runner for a famed New York bookie back in the day, the Zulu recreates the ubiquitous American Optical Pilot frame made famous in the 1940s. This square shaped frame is strong and sturdy so it can really take a beating – urban or otherwise, if you catch our drift.  These frames come with G15 aviator lens color and real glass lenses, Available in Gold or Black. Price = $255.00

NEW MOSCOT SPIRIT STYLES:

THE LYNNIE (ophthalmic or sunglasses) – Sorry gents, this frame is for women! Wider and fuller than the Kimmel, this sleek, sophisticated, hardware-free frame features state-of-the-art laminated color and a translucent end piece that illuminates the face. Available in Brown with Ochre/Emerald back, Burgundy with Walnut back or Black with Salmon back. Price = $225.00

THE SIMMONS (sunglasses only) – Everything you’ve ever wanted from a pair of sunglasses – practical and good looking, this wrap around frame offers the maximum sun protection without sacrificing an iota of style or sophistication. The unisex frame fits close to the face and features polarized lenses with back anti-reflective coating and spring hinge. Available in Matte Grey or Matte Black. Price = $225.00

THE DIANE (sunglasses only) – These classic oversized women’s sunglasses provide the perfect cover whether you’re hiding from the sun, or the paparazzi – or maybe just a late night. Available in Black with Pear White Temple or Brown. Price = $235.00

THE TIMOTHY (ophthalmic or sunglasses) – Named for the fella who helped make us famous, this classic full-vue shaped frame will raise your IQ 50 points the moment you put them on – and if you believe that, you really need these.  The smart design combines plastic and metal for a look that’s sleek, light and narrow, without being wimpy. It features hypo-allergenic, super lightweight and tarnish free titanium temples on either side. Available in Grey or Amber. Price = $189.00

Also announced today, the availability of best-selling MOSCOT Original frames, The Nebb and The Lemtosh in Brown Crystal Fade – these two toned frames will compliment any face as they fade from top(brown) to bottom(clear). Price = $225.00


All new styles of MOSCOT Originals and MOSCOT Spirits are available online at www.moscot.com, or locally at all MOSCOT locations.  For more information on new and existing styles, please visit www.moscot.com.  



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