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FAMED EYEWEAR PURVEYOR, MOSCOT, PREVIEWS SIX NEW FRAMES FROM ITS FALL 2010/WINTER 2011 MOSCOT SPIRIT COLLECTION

 
NEW YORK – MOSCOT previews six new frames available now exclusively from MOSCOT.com and MOSCOT retail shops – a harbinger of its highly anticipated, redesigned and expanded Fall 2010/Winter 2011 MOSCOT Spirit Collection, which will feature 20 styles in total and be launched at SILMO in Paris, September 2010.

The six new styles – like the rest of the Collection – leverage the company’s 95 years of expertise in eyewear, sensibility and downtown New York City heritage, reinterpreting classic design elements from the MOSCOT Originals Collection for a slightly more progressive, modern look. Each frame is constructed from a combination of metal and the finest Italian acetate – made by the fourth generation Mazzuchelli family – and feature the company’s new branded “M” on the temple tips

The new styles have been designed to accommodate a wide range of face shapes and sizes and are available as an ophthalmic frame or as sunglasses in a variety of frame and lens color combinations. The Collection’s bold new frames were each designed and named with an archetypical MOSCOT customer in mind – its lines, shape and characteristics as unique as the person who chooses to wear it:

The ADDISON (Unisex) – A study in contradictions, The ADDISON is masculine, but not overly so, conservative, but in an edgy way, sophisticated yet comfortable. You might say the Addison suffers from multiple personalities, but in a really good way. Frames feature a Mazzucchelli acetate front with metal temples and a key-hole bridge. Available in Olive or Tweed. Price = $225.00

The FIONAH
(Women) – The Collection’s signature frame, The FIONAH, is by far the edgiest. With bold color combinations, a thick temple and a hint of harlequin, The FIONAH may be pretty, but it’s certainly not fair. Looks particularly good on rounder faces or for folks with a strong chin. Unlike the other frames in the collection, The FIONAH is made of 100% Mazzucchelli acetate. Frames feature an offset color palette on the front and temples and a curved end piece. Available in Eggplant, Honey and Cream. Price = $225.00

The GROVER (Men) – The Collection’s most creative frame, The GROVER hints of an Aviator but with a lot more attitude. Not a frame for the meek, The GROVER looks best on men with strong features – think chiseled jaw and other prominent manly facial features. Frames feature a Mazzucchelli acetate front with metal temples. Available in Brown or Grey.  Price = $225.00

The HENRY (Unisex) – This frame is based on The LEMTOSH silhouette, but slimmed down look with a thinner gauge and key-hole bridge that’s just a bit more business. Looks great on a square face. Frames feature a Mazzucchelli acetate front with metal temples. Available in Brown or Grey. Price = $225.00

The RIKKI
(Women) – You know that charming, flirty, beautiful girl who always knows the perfect thing to say? If she were a pair of the glasses, she’d be The RIKKI. Feminine yet modern with the thickest temple in the collection, The RIKKI looks great on faces with defined facial features. Frames feature a Mazzucchelli acetate front with laminate color patterns and metal temples. Available in Brown Bone, Black and Tortoise. Price = $225.00

The WINSTON (Unisex) – These frames are big – really big. Stately on men. Sexy on women. Angular and oversized, The WINSTON looks great on large round faces, or anyone who wants a tailored yet oversized look. Frames feature a Mazzucchelli acetate front with metal temples. Available in Black or Grey. Price = $225.00

For more information on new and existing styles, and a complete list of stores selling MOSCOT frames, please visit www.moscot.com.




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