Whats New

A giant  감사합니다 to our awesome Korean distributor (and friends!), CED, who never cease to amaze us with their creative and beautiful MOSCOT events! 

Last week's MOSCOT Trunk Show, held at The Dunhill Cigar Bar in Seoul, was no exception! 

The aptly named event, "What's New York Fashion," immersed retail shops, press and other guests in a MOSCOT NYC shop like atmosphere, with goodies galore! We just may need to "borrow" a few of their goodies! What an incredible event, and a super fun way to introduce our newest Collection to Korea. We couldn't be more grateful! 

A giant thank you to Yanique Martin of Montreal, Canada, the winner of the MOSCOT/Trivium charity auction in support of the MOSCOT Mobileyes Foundation, with the mission of preserving site and improving lives by providing free medical eyecare, vision screening, and eyewear to New York City's underserved populations. 

Yanique offered the highest bid to win The MOSCOT MENDEL frame worn by Matt Heafy in our recent MOSCOT Metal campaign, tucked inside a one-of-a-kind MOSCOT Eyewear Case autographed by Trivium's own Matt Heafy, Corey Beaulieu, Paolo Gregoletto, and Nick Augusto!!! CONGRATS, Yanique!

All proceeds will benefit MOSCOT Mobileyes Foundation. For more information on The Mobileyes Foundation, please visit our website.

The biggest thank you ever to Trivium, Roadrunner Records, and CharityBids, and to all those who participated in our auction for helping to support to MOSCOT Mobileyes Foundation!

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Hurricane Sandy is gone, but NYC (and environs) has a lot of cleaning up to do! There are lots of ways you can help!

Food Bank of New York City is looking for donations and volunteers.

Donate to the American Red Cross Hurricane Sandy Relief Fund.

Or, if medically credentialed, The American Red Cross needs individuals to help support NYC shelters. To volunteer, contact: HealthServices@nyredcross.org

NYC Parks & Recreation needs your assistance with cleanup and recovery. Sign up here.

For our furry friends, The Human Society of the United States needs your help with search and rescue.

Tomorrow, help cleanup Sheepshead Bay in BK.

Looking to volunteer in LES? Lower East Side Recovers matches volunteers and givers with those in need. Get connected here.

Drop off locations in LES for goods like clothing, batteries food and water:

(1) CAAAV 46 Hester Street, phone: 212-473-6485
(2) The Bowery Mission 45-51 Avenue D, phone: 212-777-3424

Volunteer in Red Hook with Red Hook Recovers, who are connecting volunteers and givers in the Brooklyn neighborhood. Get started here.

Red Hook Initiative is collecting toilet paper, water, candles, food, flashlights, cell phone chargers, batteries, paper towels, and paper for printers: 767 Hicks Street, Brooklyn, NY 11231, Phone: 718-858-6782

For more updates on how you can help, follow Huffington Post.
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A huge thank you to our European distribution partner, Baumvision Europe, and their awesome PR team in Denmark, Fokus PR Group, for their most excellent Press Day held last week on October 25th in Copenhagen. More than 35 journalists and bloggers including friends from ELLE, ALT for Damerne, Eurowoman, Costume, and BAZAR, to name a few, were on hand to view and try on the 2013 MOSCOT Originals Collection…and some old friends as well! Thanks again to our awesome partners for making this happen, and to press for coming out to see us! We're super grateful for all the support!

Last weekend, October 19th to 21st, marked our foray into the People's Republic of China. Yay, MOSCOT! Visual Culture, our distributors for Hong Kong and Taiwan (and now PRC!) were on-site at the 2012 Mission Hills Celebrities Pro-Am in Haikou, China for the debut. In celebration, a bevy of superstar athletes and Hollywood celebrities, including Ryan Reynolds, Yao Ming, Andy Garcia, Adrien Brody, and Michael Phelps, were in attendance for the 5-star tournament! The Visual Culture pop-up tent was decked out in MOSCOT gear and so were the celebs that stopped by, including Female pro golfer Danielle Montgomery and Mr. Andy Garcia, pictured below.

THANK YOU Visual Culture for an amazing display and for a successful launch!  

We are super duper excited to announce that MOSCOT is now available in Indonesia! The newly opened menswear boutique, OTOKO (otokostore.com), is where you'll find our MOSCOT Originals and MOSCOT Sun Collections. It was an intimate evening, as MOSCOT fans put their best frames forward, while perusing the store displays. Over nibbles and music spins, the store opening was a huge success and we're so flattered and proud to have been a part of it all.

An enormous THANK YOU to our awesome MOSCOT distributor, We Do Asia, for bringing MOSCOT to Indonesia!


You know em, you love em - the stars of our worldwide marketing campaigns and featured in retail shops across the globe...our famed MOSCOT Mannequin Heads are back in production, right here at MOSCOT! Pretty cool, huh?! That's right! Each MOSCOT Mannequin head is handmade using decoupage at our MOSCOT Gallery & Music Space (aka…The MOSCOT Factory) right on Orchard Street in The Lower East Side! Originally each handmade decoupage head was comprised of historical images and photographs, vintage newspapers and magazine clippings, and historical Moscot family photographs, but with demand for our MOSCOT Mannequin Heads topping nearly 1000/year, we scanned our archive of historical images, newspapers, magazines and photographs to create our own custom newsprint, which we now use to hand decoupage each head. It takes one to two hours per head so you can imagine how busy our little bees are….If you are in the Lower East Side during the next few weeks, feel free to stop by the Orchard Street Gallery for a sneak peak of our Mannequin heads in the making! 

(Below: Retail store displays in Mexico, Malaysia, and Italy!)

MOSCOT Music hosted the ultimate (Unofficial) CMJ Party this past Saturday afternoon. Gracing our Orchard Street  stage were the Ambassadors, Dent May, and ARMS, who filled The MOSCOT Gallery & Music Space to capacity with fans and music industry folks alike. 

First up, the Ambassadors, who treated us to a super special acoustic set, which had the crowd on their feet, foot-stomping and hand-clapping in keeping with the beat — an awesome start to the afternoon!

Next up was Dent May from Mississippi, who brought their quirky blend of rock and electro indie pop, bouncing off amps with boundless energy! Their enthusiasm was addictive, as the crowd danced the afternoon away.


The final set featured ARMS (ex-Harlem Shakes), who closed the show with an intimate, stripped down performance of songs from their album, "Summer Skills" -- the perfect end to CMJ. Until next year!



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Team MOSCOT is back from the City of Lights, and SILMO, the largest and most important show in eyewear! We were so proud and honored  to be a part of this amazing event — it was a trip like no other and we have our wonderful distributors and MOSCOT fans to thank!

We heard first-hand our LIVING HISTORY story told with such passion and joy in so many different languages – French, Mandarin, Italian, Korean...and the list goes on! -- and what MOSCOT meant to many of our fans and distributors. We truly felt the MOSCOT love. It was all very humbling and exciting.

Of the many MOSCOT fans with whom we met , here are a few of our favorite and most memorable SILMO moments! A BIG THANK YOU to all for an awesome SILMO…and we'll see you next year!

Below: C.E.D, MOSCOT distributors in Korea Thumbs way up!

Below: Benny and Danny of The Stables in Australia!

Below: Visual Culture, our distributors for China, Hong Kong, and Taiwan!

Below: Like father, like son! The Turkish father and son team of NSA Optik, come out to say Hi!

Below: Baumvision Europe and LensLab Mexico with the MOSCOT team!

Below: Santé! Our wonderfully diverse group of distributors at our cocktail party in Paris! We're one BIG MOSCOT family.



A huge thank you to LensLab, our South American/Latin American distributor partner for capturing the heart and spirit of MOSCOT at their recent MOSCOT Open House held in Mexico City. The event drew throngs of press - including Glamour, Men's Health, and Esquire, to name a few, excited to meet MOSCOT up close and in person. We are super excited to be rolling out MOSCOT across South America and Latin America and are super grateful to LensLab and fans helping to make it happen!

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APRIL 5, 2011